Balancing compelling images and convincing text when promoting your LEED project

Published on: 
12 Dec 2014
Feature image: 

Everyone knows the old adage “A picture is worth 1,000 words.” The human brain responds to images differently than it responds to descriptive text. Vivid color, pattern and the suggestion of motion engage our eyes and our minds in ways that words just don’t. Even the most active imagination can’t reliably convert prose to imagery in a way that matches the power of viewing a photo or an illustration.

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