Tag: Industry

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Year after year, the annual Greenbuild Conference and Expo offers a place for thousands to gather and renew their commitment to the green movement and sustainable building. The Opening Plenary kicks off three exhilarating days of uplifting speakers, unmatched networking opportunities, LEED workshops and tours of green buildings.

View the videos below for a recap of the 2014 Opening Plenary in New Orleans.

Greenbuild 2014 Opening Plenary speech by Rick Fedrizzi 

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Year after year, the annual Greenbuild Conference and Expo offers a place for thousands to gather and renew their commitment to the green movement and sustainable building. The Opening Plenary kicks off three exhilarating days of uplifting speakers, unmatched networking opportunities, LEED workshops and tours of green buildings.

View the videos below for a recap of the 2014 Opening Plenary in New Orleans.

Greenbuild 2014 Opening Plenary speech by Rick Fedrizzi 

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I’m still basking the glow of our recent Greenbuild. What a tremendous event from every angle, and so many people to thank for making it so special.

In that regard, a lot of things sometimes go on behind the scenes that we never get a chance to see, and people whose contributions might go unrecognized. So there are two I want to acknowledge personally.

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It’s not a myth; too much of a good thing can be bad, and green marketing is no exception.

You want to make sure all of your current and potential stakeholders know about your newest LEED certified building or sustainability initiative. There’s no shame in that. In fact, you should actively promote your efforts to become greener each and every day. The trick is striking the perfect balance between informing and inundating.

Here are a few methods to help combat the madness.

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David Gottfried, the founder of USGBC and the World Green Building Council, has recently published Explosion Green, a book that tells the story of the first 20 years of the global green building movement of which Gottfried played a major role in pioneering.

Check out the video below of an interview with ASSA ABLOY’s Director of Sustainable Building Solutions, Aaron Smith, and David.

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This article was originally published in the Cary Citizen on Nov. 14, 2014. Read the original article.

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The 2015 Greenbuild Global Call for Proposals is live!

Now’s the time to start thinking about what Greenbuild attendees need to hear from you, and where you want them to hear it—Washington, D.C.? Verona, Italy? Or maybe São Paulo, Brazil?

Here are the deadlines for each conference:

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After inventing the wheel, humans were on a roll. Modes of transportation increasingly became a priority as we navigated slowly around the globe. Exploration was made possible through advanced iterations of early horse-carriages, which eventually turned into the first automobile.

As we continued to grow, so did our carbon footprint. Helping reduce the waste we leave behind when we travel forth, this article explores the ever-increasing trend of traveling green, from the obvious choice of bike-sharing and electric cars, airplanes have also joined the game of green travel. 

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Taking stock of all of the strategies and outlets in your green marketing tool belt? Don’t forget about letters to the editor, a time-honored practice that has provided grassroots campaigns, issue leaders and projects access to an invaluable audience and platform of exposure.

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Looking to introduce environmentally friendly policies into your workplace?

The USGBC Maine Chapter recently created a Green Office Guidelines and Workbook, which offers strategies related to sustainable practices in the areas of purchasing, electricity, water, heating, transportation/commuting, waste management, and social responsibility. 

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