Green Apple Partnerships Come to Life @Greenbuild

Feature image: 

For me, one of the highlights of Greenbuild 2012 in San Francisco was the faux show hosted by Mika Brzezinski and Joe Scarborough at the opening plenary. I was particularly struck by Biz Stone, the founder of Twitter, who came on stage and announced that “philanthropy is the new marketing.” He described a world in which a company would spend more money on philanthropy then they would on actually promoting the work that they did to further elevate their brand.

read more

We Asked, You Answered: #LEED2012

Last Thursday, many of you – architects, writers, USGBC chapter members, activists, consultants – joined me on Twitter for a live tweet-up on LEED 2012. It was a doozy – and I mean that in the best way. Your questions were thought-provoking and interesting, spanning from building performance to market transformation to the cost of LEED. Thanks to your participation, we covered a lot of ground in one fast-paced hour.

read more