22 Aug 2014
This article was co-authored by Rohit Verma and Matthew Walsman of the Cornell Center for Hospitality Research.
We’ve known for some time that LEED certification helps cut operating costs for all kinds of commercial buildings, including hotels. But we wanted to get a handle on whether LEED also could improve revenues for hotels. This is a big issue for the hotel industry, since the top line, which we measure as revenue per available room (RevPAR), is a major measure of a hotel’s success.