It’s not a myth; too much of a good thing can be bad, and green marketing is no exception.
You want to make sure all of your current and potential stakeholders know about your newest LEED certified building or sustainability initiative. There’s no shame in that. In fact, you should actively promote your efforts to become greener each and every day. The trick is striking the perfect balance between informing and inundating.
Here are a few methods to help combat the madness.