We know there’s no such thing as a free lunch, and that if it sounds too good to be true, it probably is. Simply put, trust must be earned.
This is where third-party certification comes in. It holds businesses accountable for what they say is true, and it signals to consumers that the product meets certain standards so that they can make educated decisions about what to buy. Third-party seals of approval can communicate other things as well, such as the values of the company or the class of the product.