More Than 1,200 Businesses and Organizations Commend GSA for Using LEED to Support Innovation and Save Taxpayer Dollars

Washington, DC – (July 25, 2012) – More than 1,200 leading businesses and organizations representing a wide array of industries across all 50 states today sent a letter asking the General Services Administration (GSA) to continue to use the LEED green building rating system to advance innovation in construction and save taxpayer dollars.

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Support for LEED and Sustainability: Briefing at the Capitol

Bryan Howard
Legislative Director
U.S. Green Building Council

LEED for Business: No, it’s not a new rating system – but rather, the pulse of every LEED rating system. LEED has become an instrumental tool for businesses, from commercial construction companies to global financial firms to your favorite coffee shop. Forty-eight companies in the Fortune 100 use LEED certification to reduce operating and energy costs, and nearly 1,300 product manufacturers are USGBC members. Why? As USGBC’s Vice President of National Policy, Jason Hartke, put it, “The business case for LEED is unassailable.”

This afternoon, three key LEED users, from Hines, Interface, and Yates Construction – came to the Capitol to talk business: Why they use LEED and how it impacts their business operations.

Congressman Robert Dold (R-IL), co-chair of the Congressional Green Schools Caucus, kicked off the event with a nod to green building practices.

L to R: Mason Statham of Yates Construction, Congressman Dold, Gary Holtzer of Hines, and Jason Hartke, USGBC

“I’ve been talking to businesses everyday about removing overhead costs,” said Dold. “I’ve seen solution after solution that pay themselves off after 18 months. Certainly, we need to follow suit with government buildings.

“I think this is a very important topic and one we’re going to hear a lot more about.”

And that we did.

“What it does is create passion.”

Gary M. Holtzer, managing director and global sustainability officer at Hines, described LEED as a vehicle that “…allows you to start to think about the broader picture of what sustainability means.” He added later, “Seventy percent of the world’s population will be living in cities by 2050. We are a firm that wants to be forward thinking about sustainability now.”

But the real importance of LEED? “What it does is create passion.”

To underscore this point, Holtzer told the story of 101 California, a LEED-certified building and Hines project in San Francisco. The project was ranked at the Certified level on April 14, 2009.

“The operating engineers decided that wasn’t good enough,” Holtzer said. “They wanted Platinum to prove that they ran a good building.”

The culmination? The 30-year-old 101 California building took a second go at LEED and earned Platinum last July – becoming the highest scoring existing building project awarded at that time.

“It’s profitable for us.”

George Bandy Jr., of Interface

As George Bandy Jr., Vice President of Interface, spoke about his company’s commitment to sustainability (pioneered by corporate sustainability legend Ray Anderson), he pointed to the floor.

“At this very day we can take this carpet tile on this floor and re-manufacture it in to new carpet.” He added, “And it’s profitable for us.”

Bandy noted that transparency and corporate responsibility have always been foundational elements of the Interface brand, and sustainable operations have been a key way to emphasize that.

“It’s no longer okay to privatize wealth and socialize the risk.”

“It’s created markets and supported business.”

Mason Statham, Director of Sustainability for Yates Construction, said the interest in LEED is “…owner-driven. We work for owners and investors. We build what they want, and what they see is a good investment. It creates a competitive advantage.”

What’s more, Statham said, is that LEED has “…created markets and supported business.”

To exemplify this point, Statham recalled working on the Keesler Air Force Base LEED for Homes project in Mississippi – the largest LEED for Homes project in history. His team was pursuing sustainable construction waste management, but faced difficulties when they realized local waste facilities and vendors did not provide sustainable services. So Statham’s team began asking local vendors to provide this option.

Two years later, when Statham’s team returned to this market to work on another LEED project, the infrastructure had been built out and local businesses were offering construction waste management services.

“All the sudden, this service existed. [LEED has] created markets and supported business.”

“It’s pushing technology.”

Holtzer, of Hines, closed out the briefing after a Q & A session.

His final anecdote touched on Hines’ relationship with LEED, of which he noted, “We don’t always agree with USGBC.” But disagreements lead to dialogues, which ultimately lead to innovation. Specifically, Holtzer noted that many investors and clients request building spaces with floor to ceiling windows, often conflicting with green building strategies. In seeking solutions, innovation occurs: Windows that transition from transparent to shaded based on how much daylight the building is receiving, or glazes that mitigate the effects of UV rays and heat.

“The buildings that do not continuously improve will be left behind…[LEED] is pushing technology. Without this push/pull dialogue, it may not happen as quickly – and we want it to happen quickly, because it’s good for all of us.”

Speak Up for LEED: Spurring Job Growth & Innovation for Over a Decade

Brendan Owens, LEED AP, P.E.
Vice President, LEED Technical Development
U.S. Green Building Council

If 10 years ago, someone had told you that a consumer desire to buy paints that don’t emit harmful fumes (also known as VOCs) would jeopardize the jobs of decent, hard working Americans, would you have believed them? If they had predicted that 10 years in the future, low-emitting paint, carpets and adhesives, would not only be widely available but also considered by many industry practitioners as standard rather than specialty products, would you have believed them? For me, it’s honestly tough to say.

Ten years ago I doubt I knew 50% of what I have come to know as a result of my engagement with the green building movement. Ten years ago I’m pretty sure I knew what VOCs were – but only because I had to endure organic chemistry in college: Not because I knew they were a paint ingredient. Ten years ago I’m pretty certain I knew that VOCs weren’t good for you, but I probably couldn’t have explained why (I was a pretty focused energy guy back in the day). Ten years ago I’m 100% certain that I would not have been able to tell you that VOCs were a chemical ingredient that, although they were very common at the time, would be completely absent from every single paint we used when we renovated the house we moved in to last year. And there’s just absolutely no way that 10 years ago I would have been able to tell you that it wouldn’t cost me a dime more to purchase a product that performs the same, but is vastly healthier than available alternatives.

Photo credit: Bob Mical 

Since USGBC launched LEED in 2000, we’ve seen some extraordinary changes in our industry. Pick a product: paint, carpet, chillers, glass, lighting, furniture, air handlers, adhesives, lavatories, composite wood, concrete, toilets, steel, wood, building automation/controls, aluminum, drywall, insulation – virtually any product we make buildings out of/with – and I’m certain you can find a product that performs the same or better but has a vastly improved environmental and/or human health footprint than a comparable product sold in 2000. Has LEED driven all this? Certainly not on its own – the clever people who brought us these improved products were just as clever before LEED came along – but one thing I think we can say with confidence is that the rate at which this innovation occurred was accelerated by LEED. I think we can also say with confidence that the companies that took hold of the leadership of this movement and cultivated the innovation that has changed our industry are vastly better positioned than their competitors to respond to the global challenges we all collectively face.

In spite of all of this, trade associations are currently running around telling lawmakers that the ideas that USGBC is considering for future versions of LEED – ideas that are enhancements to the market-based ideas from previous versions of LEED, ideas that led to revolutionary innovation which has made hundreds of companies globally more competitive and hugely more profitable – are putting the jobs of decent, hard working Americans at risk. Do you believe them?

Me neither. Let’s do something about it.

Plano Environmental Education Center: A City’s Symbol for Sustainability

Gary Olp, AIA, NCARB, LEED AP BD&C
President
GGO Architects

It’s curious how times change. During the ‘80s, I heard about how the city of Plano was a rapidly growing example of Dallas sprawl. It was looked upon as a scourge of urban revitalization. But by the millennium, Plano had evolved to become simply the northern edge of a growing greater Dallas metropolitan area.

And just as the city’s reputation changed in this context, so did its commitment to environmentally-friendly practices. This is the story of how a green building in Plano, TX has become a symbol for the city’s ever-increasing commitment to sustainability.

Plano Environmental Education Center. Photo Credit: Mark Olsen

The Vision

Flashback to the year 2000: As the city of Plano matured, conversations with city staff at local sustainable conferences and USGBC events evolved around the potential for a more sustainable approach for solid waste practices, water conservation and innovative municipal policies that would benefit Plano long term.

An early advocate, Nancy Nevil, Director of Sustainability & Environmental Services for the City of Plano, decided to take matters into her own hands and make a difference at the local level. Armed with a vision to reduce, reuse, and recycle, she groomed the support of the city’s elected officials and implemented automated recycling and household chemical collections programs that have became benchmarks for other cities throughout the state.

After years of trimming my trees and witnessing mountains of woody debris being collected and hauled off to the landfill, I was thrilled to discover that an outgrowth of Plano’s new program was the conversion of the collected debris into soil amendment products such as humus, mulch and compost. The city was marketing those products to consumers as a revenue stream! This was the most realistic example of closed loop thinking I had ever encountered. Soon afterward, Nancy made me aware that they were also crushing collected glass and selling it as billet to local glass product manufacturers.

Novel thinking and committed action! In that moment the concept of thinking globally and acting locally became clear.

The Building

Nancy’s team built a small backyard composting demonstration garden that grew in popularity with volunteers and residents, eventually evolving into the Environmental Discovery Center. A typical Saturday featured hands-on master gardener classes, master composting, water conservation, xeriscape landscaping, beneficial insects identification, organic pest control and recycling classes outdoors. As a consequence of their passion, City Council ultimately tasked Nancy’s department with educating the community on sustainability and incorporating sustainable best practices into city government, local businesses and the daily lives of its residents. The mission and the vision just got bigger! The focus of the educational effort was expanded to include energy conservation, air quality, water conservation, native planting materials, pest control, etc.

Plano Environmental Education Center.
Photo Credit: Mark Olsen

Ms. Nevil and her staff soon recognized that to implement this environmental mission effectively, they needed to encourage Plano residents of all economic levels and diverse cultural backgrounds to see, touch and experience a green building. “The only way for our citizens to understand the value of green buildings and their triple bottom line benefit was to provide this experience – by creating a building for them!”

The finished facility – the LEED Platinum Plano Enivronmental Education Center – displays dynamically how to integrate sustainable features and actions into the homes and businesses of the community’s residents.

It’s not surprising that one of the most popular aspects of the building is that all of the stormwater runoff is contained on site. Our region is reeling from the effects of extreme summer heat, extended drought conditions and current municipal water restrictions. Residents are delighted to learn that 25,000 gals of rainwater are harvested from every square inch of the roof and shade canopies and recycled first as flush water for the toilets, then to irrigate the living roof and finally to water the native demonstration landscape that envelopes the facility.

Every aspect of this facility was designed as an educational tool to highlight and celebrate sustainable features with a simplicity and friendly practicality that informs the cities’ diverse multicultural residents that environmentally responsible actions are not difficult to implement and are easy to do. Plano’s local leadership with this green building is already having an influence on economic and environmental actions by citizens and businesses alike to save energy, create jobs, and restore the local environment.

LEED Is Private, Voluntary, Transparent and Democratic

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Washington, DC – (July 18, 2012) – The U.S. Green Building Council (USGBC) today applauded the creation of the American High-Performance Buildings Coalition by the American Chemistry Council and others, noting that, after 20 years, it was significant that the representative groups were finally engaging in conversation about the critical importance of green, high performance buildings for America. In response to the announcement of the new coalition, Roger Platt, Senior Vice President of Global Policy and Law at USGBC released the following statement:

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Healthy, Sustainable Interior Design: A Conversation with ASID

We’re surrounded by interior design. Take a look around you: For those of you reading this blog from your office, coffee shop down the street, or living room at home, everything from your overhead lighting to flooring represents a design decision. Given that we spend upwards of 90 percent of our time indoors, these decisions matter – and can have profound effects on our health and the environment.

Sustainable interior design continues to be a key pulse of LEED – and who better to discuss the industry than the the American Society of Interior Designers (ASID)?

We caught up with Randy Fiser, Executive Vice President and CEO of ASID, to get his take.

Randy Fiser, ASID

ASID has been involved in a variety of sustainable design initiatives. Why does the organization deem it important to get involved in this space? What does sustainability mean to ASID?

Randy Fiser: Because people ultimately spend most of their time indoors, interior design plays a significant role in helping to create functional spaces that improve the human experience and our everyday interactions with our environments. Sustainability is an essential part of the built environment, but we believe that its ultimate goals and outcomes should address both the impact on bottom-line and the people who live and work in those spaces.

Why is green interior design important? How does it impact occupants and the environment?

RF: One of the most important aspects of sustainability is health – health of the indoor environment, of the occupants, of the materials. Interior designers offer specialized knowledge of interiors materials and FF&E (furniture, fixtures and equipment) that promote good indoor air quality, are toxin-free, and are water/energy-efficient. For example, formaldehyde is a known carcinogen that is ubiquitous in furniture and cabinetry. Understanding the health implications of this substance and how to source formaldehyde-free products demonstrates the value interior designers bring to the table.

USGBC’s green office digs in Washington, DC

How important is it for interior design professionals to understand the concepts of sustainability?

RF: ASID recently issued our Facts & Figures report which cites that on average, interior designers specify products in nearly 9 out of 10 projects in both residential and commercial projects. This figure illustrates the impact that interior designers have on the built environment. For example, consider the issue of water conservation. At least 2/3 of the U.S. has experienced or is expected to experience water shortages. Reducing the amount of water we use is imperative and one of the easiest solutions is to improve water efficiency of kitchen and bath fixtures and appliances. If every household in America installed a water-efficient faucet, the U.S. could save 60 billion gallons of water annually. From the commercial perspective, a small office with as few as 10 employees can save about 69,000 gallons of water and $420 in water utility bills in a single year if they replace just one toilet. Scale that up to a 500-room hotel and you get a sense of the impact interior designers have on their clients’ pocketbook as well as the environment. Specifying water-efficient fixtures is just one example of something interior designers do on a daily basis that makes a real impact one project at a time.

Can you highlight a green interior space or project that you find particularly inspiring?

RF: Prior to joining to ASID, I worked as an advisor for the Make It Right Foundation that led the development of the world’s largest LEED Platinum residential community in New Orleans’ Lower Ninth Ward. It was through my experience there that I witnessed first-hand the power and impact that sustainable design can make on the well-being of a community. The residents not only benefitted from safe and healthy homes, but also significantly reduced utility expenses. In some cases, residents went from electric bills that exceeded $300 a month in their old homes, to bills that averaged less than $50 per month in their new homes. The benefits of sustainable design on the environment are evident, but the potential cost savings provides significant economic advantages and increased opportunities for families and communities to allocate more money to essentials like education, groceries and healthcare.

What’s the future for green interior design?

RF: Even though sustainability has made significant inroads into the everyday design vernacular, we need to do much more for it to become common practice. One of the more impactful education sessions at NeoCon this year focused on developing industry-wide models for a sustainable future. We believe that an integrated model of collaboration and a holistic approach that brings builders, designers, architects and the occupants together is integral to the future of sustainable design and we look forward to being a key partner in this quest.

Occupant Empowerment: Creating a Culture of Sustainability with LEED

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Less power, more occupant empowerment. Photo credit: Public Domain Photos

I hear people say it all the time: “Buildings don’t use energy, people do.” So then I ask myself: Why has the idea of engaging with building occupants fallen by the wayside?…Despite the fact that it’s one of the most cost-effective ways to minimize energy consumption and save money? I wish I could provide a simple answer to that question, but the reality is that influencing occupants to modify their behavior to meet the sustainability goals of a building and/or an organization is far from straightforward.

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Transforming Buildings, Even the Little Ones: 20,000 LEED-certified Homes

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KAPSARC Villa B-19 in Riyadh, Saudi Arabi by SK Engineering & Construction

20,000: No, I’m not talking leagues under the sea. I’m talking LEED-certified homes.

That’s right: I’m particularly proud to announce that we’ve certified over 20,000 LEED for Homes units.

It’s interesting to look at a sampling of the projects we’ve certified in just the past couple of weeks to see the reach and versatility of LEED in the residential space:

Important News About LEED 2012: A Message from Rick Fedrizzi

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To USGBC members and LEED users:

The amazing volunteers on all our LEED committees have been working extremely hard for the past 3+ years to get LEED 2012 ready for launch. The continuous evolution of LEED is made possible through hard work, and these committed technical experts undertake this work because they have a passion for USGBC’s commitment to market transformation and they see LEED as the best tool to help us get there. We are all deeply in their debt.

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