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I hear people say it all the time: “Buildings don’t use energy, people do.” So then I ask myself: Why has the idea of engaging with building occupants fallen by the wayside?…Despite the fact that it’s one of the most cost-effective ways to minimize energy consumption and save money? I wish I could provide a simple answer to that question, but the reality is that influencing occupants to modify their behavior to meet the sustainability goals of a building and/or an organization is far from straightforward.