Storytelling and green marketing: Walking the talk

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This morning at USGBC’s Annual Greenbuild Conference and Expo in New Orleans the marketing special set: Marketing + Sustainability: The Tools & Tips to Tell Your Story, panelists discussed ways to establish credibility in the world of sustainability marketing.

I had the pleasure of sitting on the panel with leaders from multiple industries including Gabe Wing, Herman Miller; Katie Weeks, Institute for Market Transformation and Jenny Rushmore, Trip Advisor.

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