A bit of advice for GBI’s new CEO: How to improve Green Globes’ sorry reputation and lack of market uptake

Published on: 
10 Jan 2014

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We hear that Jerry Yudelson has a brand new job as the latest head of the Green Building Initiative (GBI). Headquartered in Portland, Oregon, it has 35 organizational members (of which more then half are either timber, chemical or plastics affiliates) and a staff of 11 employees/contractors – it’s not exactly clear. What is clear, though, is that they haven’t hired a new president as much as they’ve hired a new sales-person-in-chief, who’s now in charge of putting lipstick on their floundering, imported rating system. 

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